Brndpwr
& Pageking
Protecting your trademark is as easy as getting a new phone contract. Brndpwr makes registering your trademark understandable and affordable for the new generation of entrepreneurs.

Challenge
Trademark registration: legally it is a hefty cost - and certainly not cheap - but hugely important for all entrepreneurs who want to grow with certainty. Also the new generation of entrepreneurs. For them it should be easier, more modern and more flexible. Brndpwr offers a digital-first solution that allows you to register your brand within one module and one session. That requires a guide who knows his way around the digital landscape like the back of his hand.

User stories
Together with Brndpwr, we scrutinized the target audience: who are they, what appeals to them, what are they sensitive to? We developed user stories to fine-tune the online propositions, from product design to communication.
We plot the information from a user perspective, including the navigation structure. After all, a scale-up has different needs than an e-commerce seller. We also implement this segmentation in our campaign tools, where we experiment with various statements and micro-copy. With this we strive for maximum return and more knowledge about the target group, crucial for the continuous optimization of the platform.
Lean & mean
Brndpwr is brand registration in a new way, so you want to test the potential first. As a digital partner, we take on a strategic role. We take full advantage of digital opportunities, to push sales, gain insights about the target audience, but most importantly, scale up efficiently.
We started with a one-pager as a "minimum viable product. Since then, we have been discussing weekly how to further develop the proposition. At all levels: from more conversions to better content. And all within a high-profile and modern design.
Engine
At Brndpwr, you register your brand with the ease of taking out a phone plan. Choose your region, installment period, package and additional add-ons, calculate your monthly fee, enter your company information, and you can get back to doing what you do best: business.
So, as a client, you don't need intakes, consults or quotes - the entire customer journey happens online. Furthermore, the website offers you valuable content such as interactive videos, checklists and blogs that quickly answer all your questions. Still prefer personal contact? Then you can easily make an appointment.

"Brndpwr is a start-up with an idea that we wanted to validate before building it out. Everything shows that Pageking has experience in deploying digital in this area. They come up with smart ideas and really take us by the hand, as a true growth partner."
- Job van Mierlo, Head of Operations
Kings & Queens on the job

Daan van den Eeden

Lars Blankers

Fleur Timmerman
