GO!Health
& Pageking
30 minutes of exercise in a club where you're not left to your own devices; that's GO! Health Clubs. Here attention, care and safety are key. The franchise concept has big plans: clubs throughout Europe are being challenged to embrace the concept.
Challenge
To conquer Europe, a sustainable growth strategy is needed. New franchisees must be able to join the network at lightning speed in order to welcome more new athletes as quickly as possible. Campaigns and digital assets must therefore be pluggable at top speed.
Collaboration
That means there are two audiences: athletes and sports clubs. How do you convince both groups of your story? How do you ultimately make them fans of the concept? We hook up as a digital partner, roll up our sleeves and show how online resources are the key to success.
Consumer website
First thing first: a website for new members of the club. In designing this, we started thinking from the needs of the target audience. Who are they? Why do they play sports? What are they looking for in a sports club? We translated the story and concept into a digital design and a mix of digital tools that help you put together your sports plan. Those assets are also reflected in local campaigning, on- and offline.
Members of Go! Health Club seek personal coaching to live healthier lives. That's why we don't use lures to get them to buy a membership as soon as possible, but invite them to do a health check first. Curious about the club? Then schedule a free trial workout first. Convinced? Then click your subscription together in record time. Even if you want more than just sports.
Go! Health United
Go! Health Club is a franchise formula and wants to open sports clubs all over Europe. If you join as a franchisee, you will become part of Go! Health United. This includes much more than just sports clubs: Go! Health United namely unites everything within the theme 'health' under one banner.
Franchisees
Through the Go! Health United network, franchisees are given numerous tools to activate new members, get them to return and eventually even become fans of the brand. That starts with pushing new sign-ups for trial workouts or memberships to their own CRM, but goes much further.
From a portal, you access all assets such as brand guides, social media templates and valuable content. Through the e-commerce platform you order merchandise to further enhance the Go! Health experience even further. Are you joining as a new club? From the multi-site structure you are plugged in in no time - even in English, German or French.