Netceed
, and Pageking
When a global network company such as Netceed wants to establish a single international brand story, it needs a platform that works both globally and locally. A digital foundation that connects regions, is scalable, and grows with the company.
A global multisite platform that grows with you
Netceed engaged Pageking to develop a completely new global platform for its corporate website. This was a complex challenge, as Netceed operates in more than 20 regions worldwide and has its origins in the United States. Together with the international marketing team, we set to work to create a single, uniform, scalable, and future-proof digital foundation that would work anywhere in the world.
From brand story to digital proposition
First things first. We started with a strategic process together with Netceed's international marketing team. By interviewing key players from different countries, we gained insight into diverse needs, cultural differences, and internal processes. Based on this, we refined the international brand narrative "Building Connections" and translated it into a clear digital proposition. We then developed the new structure, functionalities, and content logic in wireframes, bringing the brand story and user flows together for the first time.
A digital identity in which connection becomes visible
Together with Netceed's internal Creative Director, we developed a digital concept that focuses on the idea of connection. The corporate identity formed the starting point, but was given a fresh and contemporary translation online. In the new visual language, elements seek each other out through flowing lines, depth, infrastructure visuals, and subtle motion.
By consistently implementing this visual language, we create a digital experience that brings Netceed's global network to life. We translated the overall concept into an atomic design system, ensuring that components, patterns, and interactions are consistent and scalable across all regions.
“The Pageking team helped us not only define our global brand story, but also bring it to life digitally. The new platform gives our regions more power, flexibility, and consistency than ever before. This is a foundation we can build on for years to come.”
Multi-site platform that moves with the global organization
For the technical basis, we opted for a multisite architecture that functions as a global foundation with regional variants underneath. Each region can manage content independently, while brand consistency is guaranteed from a single central location. The building blocks are completely headless, ensuring maximum flexibility and high performance. Visitors are automatically directed to the correct regional environment via IP detection, ensuring that language, content, and context are always correct. Within the global environment, we display dynamic liquid content that combines global and local information. The infrastructure runs on an extensive Content Delivery Network, ensuring that the platform remains fast, stable, and reliable in all regions.
Future-proof foundation for international growth
The new platform gives Netceed a globally recognizable digital identity and a scalable foundation on which international teams can easily continue to grow. The atomic design system, multisite structure, and headless components create a flexible and future-proof whole that can be continuously expanded. We now work with Netceed on a weekly basis on new optimizations and expansions. The platform is the starting point for international digital development that will only continue to grow in the coming years.
We are thus sorting for Newtone's international ambitions. The foundation also allows for rapid and flexible further growth in the future.
Kings & Queens on the job
Daan van den Eeden
Ewoud van der Wende
Nils ten Brinke
