Studio REDD
, and Pageking
When a revamped identity calls for a digital experience that is both premium and functional, the challenge arises of balancing perception and conversion. For Studio REDD, we developed a platform in which aesthetics, strategy, and storytelling merge into a single distinctive online experience.
The challenge of combining premium experience and conversion
Studio REDD is a high-end landscape design firm that combines international allure with a strong sense of craftsmanship and aesthetics. With the launch of their revamped identity, there was a need for a digital platform that exudes the same level of sophistication, experience, and creativity—without compromising ease of use or conversion. Studio REDD asked Pageking to develop a digital experience in which premium branding and a clear user flow go hand in hand.
Strategic choices that guide the experience
We started with a strategic process in which we completely redesigned the desired user flows. The goal was to intuitively guide visitors through the world of Studio REDD: from inspiration to immersion, and from immersion to conversion. This strategic phase revolved around finding the right balance between an aesthetic presentation and a digital structure that is clear, logical, and action-oriented.
A digital identity that combines aesthetics, tranquility, and surprise
With the new brand identity as our foundation, we developed a concept design that focuses on experience. We worked within a strict grid system, but deliberately took the liberty to create spaces for unexpected visual moments.
Unconventional scrolling movements, subtle micro-animations, and experimental compositions reinforce Studio REDD's premium look and feel, making the digital experience both playful and distinctive. The result is an online world that exudes the same sophistication and creativity as the gardens and landscapes designed by Studio REDD.
“The Pageking team helped us not only define our global brand story, but also bring it to life digitally. The new platform gives our regions more power, flexibility, and consistency than ever before. This is a foundation we can build on for years to come.”
Content that naturally forms into a story
To give Studio REDD maximum flexibility, we developed a smart building blocks system that enables the team to set up case studies themselves without compromising visual quality. The blocks are modular, elegant, and always in line with the brand identity. This creates a platform that is not only beautiful, but also scalable, maintainable, and future-proof.
A creative interplay of strategy, identity, and storytelling
The project was realized in close collaboration with a multidisciplinary creative team responsible for strategy, identity, and storytelling. By bringing together the expertise of all those involved, we were able to create a digital experience that fully aligns with Studio REDD's revamped brand: refined, full of character, and with an eye for detail.
We are thus sorting for Newtone's international ambitions. The foundation also allows for rapid and flexible further growth in the future.
Kings & Queens on the job
Ewoud van der Wende
