Psylaris
, and Pageking
When technological innovation and people-centered care come together, there is a need for a platform that makes this movement visible. For Psylaris, we developed a digital experience that reinforces their mission: to improve healthcare together, with tools that really make a difference.
The challenge of bringing technology and healthcare closer together
Psylaris is a pioneer in digital mental healthcare and develops innovative therapy tools for practitioners, healthcare institutions, and clients. Growth in product lines and international ambitions created a need for a platform that clearly explains how technology enhances healthcare—without losing the human aspect. Psylaris asked Pageking to create a digital environment that supports their mission: to improve healthcare together, with technology that works for everyone.
A strategic foundation that brings together people, products, and care logic
We started with an in-depth strategic process in which we reorganized the entire product range. Psylaris' strength lies not only in its tools, but also in the way they connect with the reality of practitioners and institutions. That is why we investigated how different target group segments think, make decisions, and provide care.
A brand identity that inspires confidence in a digital healthcare world
To communicate Psylaris' vision more strongly, we refined the identity with new typography, a future-oriented color palette, and imagery that combines technology and humanity. The visual line feels professional and innovative, but also warm and confident.
The new identity forms the basis not only for digital, but also for trade fairs, print material, and social media. This creates a brand that is consistent and recognizable at every touchpoint in the healthcare chain.
“The Pageking team surprised us with their creativity and their ability to think strategically. They understood the technological complexity of our tools, as well as the sensitivities within the healthcare sector, and were able to translate that into a platform that is both strong in content and innovative. The combination of technical acumen, creative solutions, and genuine commitment has visibly taken our brand and our mission to the next level.”
Thought leadership as a driver for user flows
Psylaris leads innovation in mental healthcare. That is why we have placed thought leadership at the heart of our digital proposition. The extensive knowledge base serves as a guide and source of inspiration for healthcare professionals, with research, applications, cases, and insights that show how technology can advance healthcare. The knowledge base is designed not only to strengthen expertise, but also to support the movement toward more modern care: more accessible, more efficient, and more effective.
Built for scale: multisite for international expansion
As Psylaris continues to strengthen its international position, we built a multisite architecture that is ready for growth. The basic website forms the core, while new language or country variants can be easily added. Thanks to headless building blocks, the team can flexibly build pages, test landing pages, or facilitate specific market launches without being dependent on development.
This makes the platform not only a foundation for today, but also a scalable engine for the future.
We are thus sorting for Newtone's international ambitions. The foundation also allows for rapid and flexible further growth in the future.
Kings & Queens on the job
Ewoud van der Wende
