Vaneman Bikestore
& Pageking
The way we are on the road is changing. The car is giving way to bicycles in more and more cities. Not least because the supply of high quality bicycles has improved considerably over the years. Vaneman Bikestore is capitalizing on this trend.
Challenge
Vaneman's origins are in the automotive industry. But they too see the changes in the mobility industry. Vaneman Bikestore is their answer to this development. But a bikestore requires a different proposition than a car dealer: what does the customer journey look like, and what is the role of digital?
Collaboration
Vaneman Bikestore was looking for a digital partner who understands how online consumers orient themselves. We took them through the behavior and needs of this new generation of road users, and how they use digital tools to make their choices without even having spoken to an expert or salesperson.
Brand of e-bike takes center stage
You don't always choose a car because of the dealer, but because of the brand. For a citybike anno nowadays, it is no different. The website is designed with this in mind: upon entering, you are immediately introduced to the brands Vaneman offers. Once you choose one, you quickly enter a world where everything revolves around the experience of that specific bike brand.
Modern bicycles can do more and more, there are more flavors (Vaneman offers fatbikes as well as e-citybikes) and they are becoming more expensive. This deserves a contemporary presentation. Vaneman offers online a highly professional and personalized experience that meets the needs of the consumer.
"You schedule a test drive or service appointment in two clicks, payment can be made in any way and help is always nearby, just via WhatsApp."
Vaneman Bikestore
Strong brand
Each bicycle is a brand in itself, with its own image. Whereas in the past the reseller had a role in shaping that brand, this is now done in more "social" ways. Vaneman cleverly plays on this with influencers, reviews, testimonials and other psychological tricks.
So Vaneman as a brand is secondary, but no less important. The service from Vaneman is of a high level and you feel that as soon as you enter the website. A test drive or service appointment can be scheduled in two clicks, payment can be made in any way and help is always nearby, simply via WhatsApp.
E-bikes the way you want them
Cycling is also becoming more and more personal. Not only the color and style but also the features you want are determined by who you are. At Vaneman you put together your own e-bike, through the online configurator.
Vaneman continues to continuously develop as a digital-first reseller. For example, we are now working on a warranty label, as an additional promise in a market with a sometimes questionable image, which will become a prominent part of Vaneman Bikestore's positioning.