Whitevision
& Pageking
Entrepreneurs are dealing with more and more information flows, and all through different forms and channels. WhiteVision brings order to the administrative chaos by centralizing the paperwork of all your buying and selling streams in one place. Can it really be that simple?
Challenge
Nothing is more difficult than simply explaining something that is essentially quite complex. Especially when you have multiple audiences, each with their own questions and needs. Because every team works differently. How do we introduce people to our technology in a language they really understand?
Collaboration
So it has to be simple. And it can be simple. Working with Marck Agency, we simplified WhiteVision's story into a digital strategy with a clean identity, a user-friendly digital design and a CMS that makes managing content as simple as scanning a receipt.
User flows
'Simplicity' is the key word in the construction of WhiteVision's website. Because if you can't tell your own story in an understandable way, who is going to believe you? That's why we don't build websites based on the features of the tool, but based on the needs of the target group. They must feel heard and understood. Because they only want to know one thing: is this something for me?
Without having to click, you can see at a glance the four main applications of WhiteVision. And with one mouse-hover, you can see in which industries and for which teams WhiteVision works best. This immediately answers that first crucial question. Now we can go in-depth, step by step.
Schedule a demo
Less is more. WhiteVision's website tells a clear story about a complex technology. In it, animations and interactivity play an important role: everything WhiteVision does for you is made clear at a glance by visualizing applications in a way that feels logical to the user.
Step by step, we guide the target audience through the story. So what is the end point? That also varies: some like to experiment, others just want to know what it costs first. Asking the price is not a complex story either: using a checklist, you know within a few clicks what you will spend (and more important: what it will bring you).
Management
No matter how simple the explanation, sometimes you still have a question. On the knowledge base - full of blogs, downloads and webinars - you will find a huge amount of content and thus your answer. With the smart filter functions helping you a hand, you'll have your answer in no time.
To prevent it from becoming a jumble of pages, blogs and blocks at the back end, we made content management as efficient and unbreakable as possible. As administrator, you choose the building blocks you need to tell your story which once piled up form an indestructible, consistent whole. Writing a blog, uploading a webinar or adding an integration is a piece of cake.